Tips and Tricks on Personal Branding through your Professional Resume

4 min read

In the competitive and oversaturated job market, it is not easy to make your professional profile stand out. The dynamics of hiring are changing; organizations prefer resources that can gel well in the company culture and contribute creative ideas. So do you think that a conventionally written resume would compel the recruiters and employers to consider you for a position? Without building your brand, you will not be able to grab the chance of landing a job that has hundreds of applicants. Just like making an effective sales pitch, personal branding is essential, you have to display your individuality to convince that you are worth hiring.

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Tips on Personal Branding in Professional Resume

In today’s post, you will learn how to market your personal brand using the resume. Here are the top 5 personal branding tips in a professional resume.

Creative and Inspiring Content gets Noticed

If you have been undermining the significance of creatively compelling content, try it on your resume. Among a heap of blandly drafted profiles, a job application with dynamic content and a catchy cover letter would make your name worth remembering. Instead of following the traditional rules of writing the academics, accomplishments, and work history, use an informal tone. Don’t get carried away though, imagining yourself in the dream realm, writing a story for your blockbuster biopic movie. Utilize your creativity for crafting details that seem real and verifiable.

Convey your Vision Clearly

What do great brands have in common other than amazing products and stellar customer service? They have a clear vision that anyone can understand. When building your brand, you need to have an appealing and easy to understand career objective. Adding too many random details in the statement would clutter it and make the readers feel lost in the words. Don’t make the hiring managers struggle with making out what you implied in your resume objective, they don’t have time for it.

A Short and Sweet Personal Brand Statement

Every popular brand has a story that helps it to create emotional affinity with the customers. If you want your job resume to be remembered, it should have a story that makes your job application noticeable. You don’t have to write an anecdote with sequel and prequel, just interestingly link the different sections. Take out the unnecessary details and turn it into a gripping narrative with impressive information that persuades the recruiters.

Marketing the Right Skills on your Professional Resume

Just like a brand’s unique selling points, you have to display the distinctive skills that make you, you. Make a list of the soft and hard skills, you can further categorize them and choose the ones that you feel are your strength. Don’t pick the broad skills like communication, team player, and problem-solving. Think about the talents or capabilities that can be labeled under these categories. For instance, you can mention your ability to connect and train new team members, deliver extempore presentations, and handling stress at work.

Try out a template from Build Online Resume for giving a quick revamp to your job application.

Using the Professional Accomplishments to your Advantage

Brands use their awards and endorsements to validate their credibility and experience. When building your brand, you can let your professional accomplishments speak of what you are capable of. Add numbers to your achievements to make them quantifiable and easy to evaluate for the recruiters and employers.

Customers perceive a brand through product packaging, marketing content, and other aspects of service experience. Pay attention to detail when writing, adding information, designing, and editing your resume. Typos, grammatical errors, lies, and a bland template would make the hiring managers and employers chary about processing your job application.

Learn more about resume impact words

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